Privacy Policy

Last Updated: May 2025

At Trico Gear, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, who we share it with and what rights you have over your data. Please read it carefully.

By using tricogear.com or placing an order with us, you agree to the practices described in this policy.

1. Who We Are

Trico Gear operates the website tricogear.com and is responsible for your personal data. In data protection terms, we are the data controller.

If you have any questions about how we handle your personal information, you can contact us at:

2. What Personal Information We Collect

We collect personal information from you in different ways depending on how you interact with our website. Here is a breakdown of what we collect and when.

When you place an order:

  • Full name
  • Email address
  • Delivery address
  • Billing address
  • Phone number
  • Payment information (processed securely by our payment provider — we do not store your full card details)

When you create an account:

  • Full name
  • Email address
  • Password (stored in encrypted form)
  • Order history and preferences

When you browse our website:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited and time spent on each page
  • Referring website or source
  • Clicks and interactions on the website

When you contact our support team:

  • Your name and email address
  • The content of your message
  • Any attachments or photographs you send us

3. How We Collect Your Information

We collect your personal information in the following ways:

  • Directly from you when you place an order, create an account, contact support or fill in any form on our website
  • Automatically through cookies and tracking technologies when you browse tricogear.com
  • From third parties such as Google Analytics and Meta Pixel, which collect browsing and behaviour data when you visit our website

4. Why We Use Your Information

We use your personal information for the following purposes:

To process and fulfil your orders: We need your name, address and contact details to process payments, arrange delivery and keep you updated on your order status. This is necessary to complete the contract between you and Trico Gear.

To manage your account: If you create an account, we use your information to maintain your profile, order history and preferences.

To provide customer support: When you contact us, we use your information to respond to your enquiry and resolve any issues with your order.

To improve our website: We use data collected through Google Analytics to understand how visitors use tricogear.com. This helps us improve the website experience, identify technical issues and understand which products and pages perform best.

To run advertising campaigns: We use Meta Pixel and Google Ads to run targeted advertising campaigns on Facebook, Instagram and Google. These tools may collect data about your visit to our website to show you relevant Trico Gear advertisements on other platforms.

To comply with legal obligations: We may need to process and retain certain information to comply with applicable laws in the United States and the United Kingdom.

5. Legal Basis for Processing Your Data

For UK Customers: Under UK GDPR, we must have a lawful basis for processing your personal data. The legal bases we rely on are:

  • Contract: Processing your order and delivering your purchase requires us to use your personal information
  • Legitimate interests: We use analytics and advertising tools to run and grow our business. We ensure these interests are balanced against your privacy rights
  • Legal obligation: We retain certain records to comply with UK tax, consumer and data protection laws
  • Consent: Where we rely on consent, such as for non-essential cookies, you have the right to withdraw it at any time

For US Customers (including California Residents): We collect and use your personal information as described in this policy. California residents have additional rights under the California Consumer Privacy Act (CCPA), which are detailed in Section 10 of this policy.

6. Who We Share Your Information With

We do not sell your personal information to any third party. We share your data only where necessary to operate our business and fulfil your orders. The parties we share data with include:

Shopify: Our website is built on the Shopify platform. Shopify processes order data, payment information and customer account details on our behalf. You can read Shopify's privacy policy at shopify.com/legal/privacy.

Payment Processors: Your payment information is handled by our secure payment provider. We do not store full card details on our servers. All payment processing complies with PCI DSS standards.

Shipping Carriers: We share your name, delivery address and contact details with our shipping carriers to arrange delivery of your order.

Google Analytics: We use Google Analytics to collect anonymised data about how visitors use our website. Google may process this data on servers outside the UK and US. You can learn more at google.com/policies/privacy.

Meta Pixel (Facebook and Instagram): We use Meta Pixel to track visitor behaviour on our website and run targeted advertising campaigns on Facebook and Instagram. Meta may process data in accordance with their privacy policy available at facebook.com/privacy/policy.

Google Ads: We use Google Ads to run advertising campaigns. Google may use data collected through your interaction with our website to show you relevant advertisements. More information is available at google.com/policies/privacy.

Legal Authorities: We may disclose your personal information to law enforcement or government authorities if required to do so by law or in response to a valid legal request.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purpose it was collected. Our general retention periods are:

  • Order data: 7 years to comply with tax and accounting obligations
  • Account data: Retained for as long as your account is active. If you close your account, your data will be deleted within 90 days
  • Customer support records: 2 years from the date of your last contact
  • Browsing and analytics data: As determined by Google Analytics and Meta Pixel settings, typically 26 months
  • Marketing data: Until you opt out or withdraw consent

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on tricogear.com. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Essential cookies: These are necessary for the website to function properly. They include session cookies that keep you logged in and cart cookies that remember what you have added to your basket. You cannot opt out of essential cookies.

Analytics cookies: We use Google Analytics cookies to collect anonymised information about how visitors use our website. These cookies help us understand which pages are most popular and how we can improve the experience.

Marketing and advertising cookies: We use Meta Pixel and Google Ads cookies to track your visit to our website and serve you relevant Trico Gear advertisements on other platforms including Facebook, Instagram and Google.

You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For full details on the cookies we use, please read our Cookie Policy at tricogear.com.

9. Your Rights as a UK Customer

If you are based in the United Kingdom, UK GDPR gives you the following rights over your personal data:

Right to access: You have the right to request a copy of the personal data we hold about you. We will respond within one calendar month.

Right to rectification: If any of your personal information is inaccurate or incomplete, you have the right to ask us to correct it.

Right to erasure: You have the right to ask us to delete your personal data in certain circumstances, for example if we no longer need it for the purpose it was collected.

Right to restrict processing: You have the right to ask us to stop using your data in certain circumstances, for example while a complaint is being investigated.

Right to data portability: You have the right to receive your personal data in a structured, commonly used format so you can transfer it to another service.

Right to object: You have the right to object to us processing your data based on legitimate interests, including for marketing or profiling purposes.

Right to withdraw consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please email us at support@tricogear.com. We will respond within one calendar month. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data correctly.

10. Your Rights as a US Customer (Including California Residents)

If you are based in the United States, you have the following rights regarding your personal information:

Right to know: You have the right to request information about the personal data we collect, use and share about you.

Right to delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions such as legal obligations.

Right to opt out of sale: Trico Gear does not sell your personal information to third parties. You do not need to take any action to opt out.

Right to non-discrimination: We will not discriminate against you for exercising any of your privacy rights.

California Residents: Under the California Consumer Privacy Act (CCPA), California residents have the right to request disclosure of the categories and specific pieces of personal information we have collected about them in the past 12 months. To submit a request, please email support@tricogear.com with the subject line "CCPA Privacy Request."

To exercise any of these rights, please contact us at support@tricogear.com. We will respond within 45 days.

11. Data Security

We take the security of your personal information seriously. We use appropriate technical and organisational measures to protect your data from unauthorised access, loss, misuse or disclosure.

These measures include:

  • Secure HTTPS encryption on our website
  • Secure payment processing through PCI DSS compliant providers
  • Restricted access to personal data within our organisation
  • Regular review of our data security practices

While we do our best to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but we will notify you and any relevant authorities promptly in the event of a data breach that affects your personal information.

12. International Data Transfers

When you use tricogear.com, your data may be transferred to and processed in countries outside the United Kingdom or United States. For example, services such as Shopify, Google and Meta operate globally and may process your data in various countries.

Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses approved by the UK Information Commissioner's Office.

13. Children's Privacy

Tricogear.com is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If you believe a child under 18 has provided us with personal information, please contact us at support@tricogear.com and we will delete it promptly.

14. Third Party Websites

Our website may contain links to third party websites. Once you leave tricogear.com, this Privacy Policy no longer applies. We recommend reading the privacy policy of any website you visit through a link on our site. Trico Gear is not responsible for the privacy practices of third party websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to check this page periodically.

If we make significant changes that affect how we use your personal data, we will notify you by email or through a prominent notice on our website.

16. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please get in touch: