Last Updated: May 2025
This Cookie Policy explains what cookies are, which cookies we use on tricogear.com, why we use them and how you can control them. Please read this policy alongside our Privacy Policy, which provides further detail on how we handle your personal data.
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work properly, remember your preferences and provide information to website owners about how their site is being used.
Cookies are not harmful to your device and do not contain viruses or personal information such as your payment details or passwords.
2. How We Use Cookies
We use cookies on tricogear.com for the following purposes:
- To make our website function correctly
- To remember your shopping cart and account login
- To understand how visitors use our website
- To improve the performance and content of our website
- To show you relevant Trico Gear advertisements on other platforms such as Facebook, Instagram and Google
3. Types of Cookies We Use
We use four categories of cookies on tricogear.com. Here is a clear breakdown of each:
Essential Cookies
These cookies are necessary for the website to work. Without them, basic functions like logging in, browsing products and completing a purchase would not be possible. You cannot opt out of essential cookies as they are required for the site to operate.
| Cookie | Purpose | Duration |
|---|---|---|
| Shopify session cookie | Keeps you logged in during your visit | Session |
| Cart cookie | Remembers the items in your shopping cart | 2 weeks |
| Checkout cookie | Maintains your checkout progress | Session |
| Security cookie | Protects against cross-site request forgery | Session |
Analytics Cookies
These cookies help us understand how visitors use tricogear.com. The data collected is anonymised and used to improve our website, identify popular pages and fix any technical issues.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors | 2 years |
| _ga_XXXXXXX | Google Analytics | Stores session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Google Analytics data is processed by Google. For more information on how Google uses this data, visit google.com/policies/privacy.
Marketing and Advertising Cookies
These cookies are placed by our advertising partners and are used to track your visit to tricogear.com. They help us show you relevant Trico Gear advertisements on other platforms including Facebook, Instagram and Google after you have visited our website.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for advertising | 3 months |
| _fbc | Meta (Facebook) | Stores click information for ads | 3 months |
| fr | Meta (Facebook) | Delivers and measures ad effectiveness | 3 months |
| IDE | Google Ads | Used for targeted advertising via Google | 13 months |
| DSID | Google Ads | Identifies signed-in Google users for ads | 2 weeks |
| NID | Stores preferences and targets ads | 6 months |
These cookies collect information about your browsing behaviour across websites. The data is used by Meta and Google to show you personalised advertisements on their platforms.
For more information:
- Meta privacy policy: facebook.com/privacy/policy
- Google privacy policy: google.com/policies/privacy
Preference Cookies
These cookies remember your settings and preferences to give you a more personalised experience on return visits. For example, they may remember your preferred currency or language settings.
| Cookie | Purpose | Duration |
|---|---|---|
| Shopify preference cookie | Remembers your site preferences | 1 year |
4. Your Cookie Choices
Cookie Consent Banner: When you first visit tricogear.com, you will see a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies or manage your preferences individually. Your choice will be saved so you are not asked again on future visits unless you clear your browser data.
Changing Your Preferences: You can update your cookie preferences at any time by clicking the cookie settings link in the footer of our website.
Browser Settings: You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Here is how to manage cookies in the most common browsers:
- Google Chrome: Settings, Privacy and Security, Cookies and Other Site Data
- Mozilla Firefox: Settings, Privacy and Security, Cookies and Site Data
- Safari: Preferences, Privacy, Manage Website Data
- Microsoft Edge: Settings, Cookies and Site Permissions, Cookies and Site Data
Please note that blocking certain cookies may affect how our website works. If you disable essential cookies, some features such as your shopping cart and login may not function correctly.
Opting Out of Google Analytics: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Opting Out of Meta Advertising: You can manage your advertising preferences on Facebook and Instagram through your Meta account settings at facebook.com/ads/preferences.
Opting Out of Google Ads: You can opt out of personalised Google advertising at google.com/settings/ads.
5. Third Party Cookies
Some cookies on tricogear.com are placed by third parties such as Google and Meta. These third parties have their own privacy and cookie policies which govern how they use the data they collect. We do not control these third party cookies and recommend reviewing the relevant policies directly.
Our third party partners include:
- Shopify at shopify.com/legal/privacy
- Google at google.com/policies/privacy
- Meta (Facebook and Instagram) at facebook.com/privacy/policy
6. Cookies and UK Law
For UK visitors, our use of cookies is governed by the Privacy and Electronic Communications Regulations (PECR) alongside UK GDPR. Under these regulations, we are required to obtain your consent before placing any non-essential cookies on your device.
We obtain this consent through our cookie consent banner. You can withdraw your consent at any time by updating your cookie preferences through the cookie settings link in our website footer.
7. Cookies and US Law
For US visitors, there is currently no single federal law governing the use of cookies. However, California residents may have rights under the California Consumer Privacy Act (CCPA) regarding the data collected through cookies. For more information on your rights as a California resident, please refer to our Privacy Policy.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or changes in applicable law. Any updates will be posted on this page with a revised effective date. We encourage you to check this page periodically to stay informed.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please get in touch with us:
- Email: support@tricogear.com
- Response Time: Within 24 hours on business days
- Website: tricogear.com